This privacy policy applies only to the FutureFarm Platform located at our website www.futurefarm.ag and our app (the “Platform”). If you do not accept this privacy policy, you must not use the Platform.

Who We Are

FutureFarm (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice (the “Privacy Policy”) and in compliance with the relevant data protection regulation and law. This notice provides you with the necessary information regarding your rights and obligations and explains how, why and when we collect and process your Personal Information on our Platform.

FutureFarm registered office is at Centrum, Norwich Research Park, Norwich, England, NR4 7UG and we are a company registered with the Information Commissioner’s Office (ICO) under number ZA545026. To contact us about matters related to Data Protection, please write to dataprotection@futurefarm.ag

Information That We Collect

FutureFarm processes your data (the “Personal Information”) to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary Personal Information from you and do not process your information in any way, other than already specified in this notice. We will never provide your Personal Information to a third party for marketing purposes.

The Personal Information that we collect may include:

• Name

• Business Address

• Delivery Address

• Email

• VAT Registration

• Telephone number

We collect information when you do any of this on our Platform: -

• Register

• Edit or add information about yourself after registration

• Register your interest or bid for a product or service

• Place an order for products or services

• Contact us online by email or over the phone

• Visit or browse on our platform

When we will share your Personal Information (Legal Basis for Processing)

We will share your Personal Information with the following third parties for the reasons stated below:

When you buy products on our Platform (the “Transaction”) we will pass your information to the party you are buying from. The amount and type of information we will provide is strictly limited to facilitate the Transaction and will include (but is not limited to) address and contact data, product information, price, quantity and payment information. We may also pass information when obtaining a quotation on your behalf in order to provide an accurate delivery charge quotation or to enable a supplier to contact you directly to discuss the quotation.

We also reserve the right to disclose or share your Personal Information in order to comply with any legal requirements, enforce the terms and conditions in our contract, or any other agreement we enter into with you or protect the rights, property, or safety of our business and other platform users. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

The types of third parties may include but are not limited to Insurance Services, Food Safety Certification Organisations, Credit Referencing Services, Banking Services, Financial and Legal Services.

Where we store your data

All of the Personal Information that you provide to us is stored on Google Cloud Platform servers, located in mainland UK. We use our best endeavours to ensure that your data is held securely and in accordance with this Privacy Policy.

Your Rights

We will never sell your data and we will never disclose or share your data without your consent unless required to do so by law. We only retain your data for as long as is necessary and for the purposes specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw consent at any time. You can do this online on our Platform.

You have the right to access any personal information that FutureFarm processes about you and to request information about: 

• What Personal Information do we hold about you

• Transaction information we hold about you

• The purposes of the processing

• The recipients to whom the Personal Information has/will be disclosed

• How long do we intend to store your Personal Information for

• If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible; unless there is a valid reason for not doing so or you can do so yourself on the platform, at which point you will be notified. 

You also have the right to request deletion of your Personal Information or to restrict processing in accordance with data protection laws, as well as to opt-out of any direct marketing from us.

If we receive a request from you to exercise any of the above rights, we will ask you to verify your identity before acting on the relevant request; this is to ensure that your data is protected and kept secure.

You can request us to change or delete your personal information by using this form.

Your obligations

You must keep the Personal Information of other Platform users safe.

You must not contact Platform users directly in order to market products and services directly to them if you have been introduced to these users via the Platform.

Safeguarding Measures

We take your privacy seriously and we take every reasonable measure and precaution to protect and secure your Personal Information. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including regular cyber security reviews as part of our wider IT Governance Policy. Our security measures include firewalls, anti-virus software, encryption of data in transit, password protection and role-based access.

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to us, however, as this information is required for us to provide you with our services, we will not be able to offer some or all of our services without it.

How long we keep your information

We will keep your personal information for as long as you're a customer. If you haven't made a purchase or engaged with us for 3 years or more, then we will remove you from our marketing mailing lists. After you stop being a customer, in most cases, we will keep your information for up to 7 years after the last time you interacted with.

We may keep your information for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also need to keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.

We do not retain personal information in an identifiable format for longer than is necessary.

Promotions & Offers

Occasionally, we would like to contact you with details of specific products, offers, services, competitions, newsletters, promotions that we provide. If you consent to us using your contact details for these purposes, you have the right to modify or withdraw your consent at any time on our Platform.

Use of Cookies

In addition to the personal information you provide, we may also collect information about you automatically when you visit the Platform or access content in our electronic communications with you.

The collection of information may involve the use of cookies. 'Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. Cookies help us improve our Platform and deliver a more personalised service. It is possible to switch off cookies by setting your browser preferences.

Lodging A Complaint

We only process your personal information in compliance with this Privacy Policy and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your Personal Information or are unsatisfied with how we have handled your information please contact us via email dataprotection@futurefarm.ag, alternatively, you have the right to lodge a complaint with the supervisory authority.

Information Commissioners Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

+44 (0)1625 545745
www.ico.org.uk